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The Payments Landscape in India with Nitya Sharma of Simpl

There’s a whole WORLD of payments out there, and every country has its own unique wrinkles, challenges, and opportunities in the payments industry.

On this show our focus zeroes in on a country whose payments landscape presents tremendous opportunity… India.

Our guest offering unique insights is Nitya Sharma, Co-Founder and CEO of Simpl. Simpl ( Google Play | App Store) is India’s fastest growing Buy Now Pay Later platform, which uses Machine Learning & AI to offer a quick, secure and hassle-free payment experience to its users.

Nitya has successfully established Simpl as one of the leading players in the ‘pay later’ space with a network of 2500+ merchants including – Zomato, Dunzo, BigBasket, 1mg, Rapido, Quick Ride, Furlenco, etc. Listen along as he walks Scott through the payments landscape in India!

Payments & Fintech Insights In This Episode

  • Why India presents so much business opportunity for payments and fintech organizations.
  • The story behind Simpl, including Nitya’s “a ha” moment which lead to its creation.
  • What Khata is and how that is key to Simpl’s success in India
  • How Simpl has been able to achieve such tremendous growth and impressive stats like 0% transaction failure rates.
  • Nitya’s thoughts on the present and future of payments in India and around the world.
  • With so much more!

Featured on the Show

Industry Spotlight

Simpl

Simpl is a mobile-first payment platform that empowers merchants to build trusted relationships with their customers one transaction at a time through one-click checkout, personalized PoS credit, and intelligent loyalty rewards.

Simpl provides its users:

  • Buy Now Pay Later
  • One-click checkout (no OTP required)
  • Full buyer protection and instant chargebacks
  • One bill for all purchases
  • Payment for utilities via BillBox

Simpl provides its merchants:

  • Higher cart conversion (99% payment success rate)
  • Increased basket size
  • Loyalty & Retention