Tal Zackon on Crypto Accounting & Compliance | TRES Finance

Simplifying Web3 Accounting with Tres Finance’s Tal Zackon

Episode Overview

Episode Topic

In this episode of Pay Pod, host Kevin Rosenquist sits down with Tal Zackon, CEO of TRES Finance, to explore the evolving landscape of Web3 finance. As blockchain technology reshapes the financial sector, traditional tools struggle to keep up with the complexities of decentralized transactions. TRES Finance is tackling this challenge by providing innovative solutions for financial data management, offering Web3 businesses the infrastructure they need to scale with confidence. Tal shares his journey from venture capital to entrepreneurship, shedding light on what drives him to create groundbreaking financial tools. From reconciling data across over 160 blockchain networks to improving accessibility and compliance in crypto finance, this discussion unpacks the future of Web3 financial operations and how businesses can navigate this evolving space. Whether you’re an investor, entrepreneur, or crypto enthusiast, this episode provides key insights into the future of decentralized finance

Lessons You’ll Learn

This episode provides an inside look at the challenges and opportunities in Web3 finance, as Tal Zackon breaks down the importance of robust financial infrastructure in the crypto space. Listeners will gain insights into how TRES Finance is solving major pain points, such as reconciling fragmented data across multiple blockchain networks, improving regulatory compliance, and making financial operations more efficient for businesses dealing in digital assets. Tal also shares lessons from his entrepreneurial journey—how he overcame initial skepticism, navigated product-market fit challenges, and learned the importance of patience in scaling a startup. Additionally, he discusses the role of artificial intelligence in simplifying crypto compliance and financial analysis, demonstrating how AI-powered tools can streamline reporting, auditing, and portfolio management. By the end of the episode, listeners will have a clearer understanding of how businesses can adopt blockchain technology without the usual complexity and risk.

About Our Guest

Tal Zackon is the co-founder and CEO of TRES Finance, a company revolutionizing financial data management for Web3 businesses. With a background in venture capital, Tal was driven by the need to build something transformative, leading him to create a financial operating system tailored for blockchain-based companies. His journey began in the military before transitioning into the world of finance, where he quickly recognized the gaps in crypto financial infrastructure. Under his leadership, TRES Finance has developed an advanced data pipeline that simplifies financial operations for crypto businesses, allowing them to manage assets seamlessly across numerous blockchain networks. With a deep understanding of both investment strategy and financial technology, Tal is committed to making Web3 finance more accessible, transparent, and compliant for organizations around the world. His vision extends beyond crypto accounting—he aims to create a foundation that enables businesses to operate with confidence in an increasingly decentralized economy.

Topics Covered

This episode covers the evolution of Web3 finance and why traditional financial tools are failing to support blockchain-based businesses. Tal shares his journey from venture capital to launching TRES Finance, highlighting the challenges he faced in finding product-market fit and building a sustainable company. He dives deep into the difficulties of crypto accounting, data reconciliation, and compliance, explaining how Web3 businesses struggle with fragmented data across multiple blockchain networks. The conversation also explores the role of artificial intelligence in financial data management, showing how AI-powered tools can improve financial reporting, auditing, and risk assessment in the crypto space. Additionally, Tal discusses the trade-offs between decentralization and efficiency, emphasizing how businesses can leverage blockchain technology while maintaining operational effectiveness. He also sheds light on how fintech companies and exchanges can enhance transparency and build trust with their customers, particularly through innovative solutions like TRES Finance’s proof-of-funds product. Finally, the episode provides a glimpse into the future of crypto compliance, AI integration, and the transformative impact these advancements will have on financial operations in the Web3 ecosystem.

Our Guest: ​​​​Tal Zackon

Tal Zackon is the co-founder and CEO of TRES Finance, a pioneering financial data company that is transforming how Web3 businesses manage their financial operations. With an extensive background in venture capital, Tal spent years identifying and investing in companies that were building the foundational infrastructure for emerging industries. His experience in venture capital taught him the importance of investing in companies that develop essential technological frameworks rather than just chasing market hype. However, he soon realized that to truly understand what it takes to build a successful startup, he needed to step out of the investment world and into the trenches of entrepreneurship. This realization led him to co-found TRES Finance, a B2B SaaS company that helps crypto businesses reconcile financial data across over 160 blockchain networks, making decentralized finance more accessible, structured, and compliant. His journey from venture capitalist to startup founder has given him a unique perspective on business growth, risk-taking, and the evolution of financial technology.

Before his venture into the fintech and blockchain world, Tal’s path was shaped by his time in the Israeli military, where he underwent rigorous training for the Special Forces. This period in his life instilled in him a deep sense of discipline, resilience, and the relentless drive to succeed. His competitive mindset, which was further reinforced during his military service, became a defining characteristic of his professional journey. Even though he initially pursued business and finance in university, he was not a traditional tech founder with a background in software engineering. Instead, he developed a strategic mindset that allowed him to identify market gaps and opportunities that others overlooked. His early career in venture capital exposed him to cutting-edge technological innovations, and he quickly became the go-to expert on blockchain investments within his firm. By leading the firm’s first investment in a blockchain company in 2018, he established himself as a forward-thinking investor who understood the long-term potential of decentralized finance before it became mainstream.

Under Tal’s leadership, TRES Finance has rapidly positioned itself as a critical player in the Web3 ecosystem, providing businesses with the tools they need to manage their financial operations with confidence. Unlike traditional financial software, which struggles to accommodate the decentralized nature of blockchain transactions, TRES Finance offers a comprehensive solution that simplifies accounting, compliance, and reporting for crypto companies. By leveraging AI-driven analytics and a proprietary data pipeline, the company ensures that businesses can easily reconcile their digital asset transactions across multiple networks. Tal’s vision extends beyond just simplifying crypto accounting—he is focused on building the financial infrastructure that will enable Web3 businesses to operate with the same level of trust, efficiency, and transparency as their traditional finance counterparts. As blockchain technology continues to evolve, Tal remains committed to staying ahead of industry trends, driving innovation in financial data management, and empowering businesses to fully embrace the future of decentralized finance

Episode Transcript

Tal Zackon: We are a data company, right? And when we work with the customer, we build a web three financial data lake on the back end and then build the query product, the API or the financial operating system, the UI on top of the data. Because we have this really unique data that belongs to the customer.

Kevin Rosenquist : Hey there. Welcome to Pay Pod, where we bring you conversations with the trailblazers shaping the future of payments and fintech. My name is Kevin Rosenquist and thanks for listening. Today I’m chatting with Tal Zackon, CEO of TRES Finance, a company transforming how web three businesses manage their finances. With blockchain and crypto reshaping the financial landscape, traditional tools often fall short in handling the complexities of decentralized transactions. In this episode, we dive into how trust simplifies financial management for web three companies. The challenges of reconciling data across 160 plus networks, and how accessibility and the user experience in the crypto space are actually improving. Whether you’re navigating crypto workflows or just curious about the evolution of Web3 finance, you will enjoy this conversation. Please welcome Taylor Zakheim. So you’ve done a lot professionally in a very short amount of time. It’s very impressive. Where do you get your drive from? What motivates you?

Tal Zackon: Well, okay. That’s a great way to start. I was a venture capitalist for about four years, and I wanted to be the best investor in the world. That was my goal. Okay. And it’s a small goal. Yeah. No, like I try I try to do the best I can, you know, that’s, uh. And I came from more of a military background, right? So I wasn’t a techie. I didn’t do any technological stuff in the Army, and I didn’t have any finance experience. I mean, I learned business and finance in university, but it’s not like that was my first real job, you know. And what I understood after a couple of years is that in order for me to be the best investor I can, I have to go and I have to go and start my own company. And that was part of the reason for me to kind of leave the venture capital world and start looking into startups and building my own company. And we just hired a new VP to the team. And after about a week with us, we had a small chat about the company, and he said to me, like, what is it that like drives you? I mean, it’s not money. Like, I can see it’s not money. What is it? And I said to him that I feel like I have to win and that goes back to like, um, being invested, like, I want to be the best in the world. That means I want to win. I want to win every day. I want to see the best deals. And I think that today, the reason that I’m so all in, in building stress is because I know for a fact that we have the best team, the best product, the best technology, and we are basically competing against ourselves. And that is the most difficult competition, right? And I still want to make sure that we win on every single angle that we are trying to make this company successful. So I think that is my main driver motivator to build interest and actually anything I do in my life.

Kevin Rosenquist : Did you grow up playing sports or being competitive? Like, where do you think that desire to win comes from?

Tal Zackon: You know, I did like all kinds of sports, but I never really stuck to something for, for many years. Like if I think of as myself, like I think about myself as a kid when,  like I used to play football or swimming or jiu jitsu. I didn’t really love contact sports. Right? Like, I tried to kind of avoid conflicts, but, like, also physical conflicts.  Many times I wasn’t very aggressive,  on the field or competing. And then I think that what switched was starting to train for the army in Israel,  where I’m based. It’s mandatory to go to the army and you get drafted, but you can also go through tryouts,  before the age of 18. And that will kind of shape what your military service will look like. And I want to be in the Special Forces. That was my dream. Um, so I started training when I was 15, actually. Oh, wow. And yeah. So like three years before I was actually recruited. Um, eventually I got accepted. And I also went through, like, the two year training and out of the whole team, only 25% of the people actually finished the training and become operational,  combat uh combatants in the unit. I think that that’s when things started changing for me. Um, it was like the mentality in the unit and in the training and also,  like the pre army training is something that really,  changed the way I think about winning and competition.

Kevin Rosenquist : Wow. Yeah. That’s remarkable. I definitely was not training for Special Forces when I was 15. I was not doing anything, anything at all. So what inspired you to tackle this space with TRES Finance?

Tal Zackon: When I was more in the venture capital world, the GP and the fund, the managing partner always used to talk to us about the fact that we should look for companies that are building infrastructure, that are building the picks and shovels of the next,  gold rush. And I knew that those companies usually do the best, even if they start a bit slower and there’s not much hype about them. They are much more sustainable than,  other companies out there. You know, we had all these, like, delivery companies and B2C companies that like, they grow really quickly and then like, just like,  crash and burn. And when you build, like, technological infrastructure with a real technological moat, that’s when you can build a sustainable company, um, for, um, for more than just a few years, something that can really hold them, be something big. And when I started thinking about, um, building a company, I was thinking more. I wasn’t really looking at crypto, to be honest, at the beginning. And then, okay, that’s interesting.

Kevin Rosenquist : So you weren’t like a crypto guy before this.

Tal Zackon: So in 2018, when like a few months after I joined the fund, um, we actually made the first investment in a blockchain company that I led. I led the deal, and I was like the crypto guy at the fund, right? We were a generalist fund. So I was looking at all kinds of things, but I wasn’t like, I wasn’t set on building something in the crypto, um, industry. And even if you think about what traces today, trace is a data company. It’s a B2B SaaS company serving the crypto market. Right. But there’s no like like we aren’t building anything in solidity. We aren’t writing any code for smart contracts. At the end of the day, it’s a B2B SaaS company. I always like those, um, SAS companies that have shorter sale cycles, but the check size is like in the medium range. So it’s not enterprise deals, but you can like really see the winds quickly. So that’s something I really, I really liked. I was looking for something in that, in that respect. And then when I met Alen, my co-founder. So we know each other from the Army, um, he was actually raising money from trying to raise money from us to build a cybersecurity company.

Tal Zackon: Long story short, we went out for lunch and we started talking about the fact that I’m going to be leaving soon. I want to build something. And he actually doesn’t want to build a company because that’s what he built until now, because he hates selling to CISOs.  It’s a very difficult sell cycle. And I talked to him about a few stuff I’ve been doing in crypto recently, and he said, oh, that’s funny because I’ve been participating because of IPOs on the side as being a CTO and co-founder of cybersecurity company, but then also doing some stuff in crypto. And then we started like talking about the fact that some of the subs we invested in were having problems in, like reporting to us as an investor, and he said he was having trouble, um, sending invoices to the doubts that he’s working with. And they’re sending screenshots to WhatsApp of the Etherscan and the Block Explorers. That’s not the most efficient.

Kevin Rosenquist : Way to do things.

Tal Zackon: Exactly. And then we were like. And then so that happened. And then at the same time there’s the like editor sim who led our seed round from bold start. There was an article with a few investors that are looking into crypto, and it was talking about the fact that there’s no real treasury management platform in crypto today. And he thinks that is the next big thing in crypto. And we’re like, wait, this is exactly what we’re talking about. Let’s build something quickly in Figma that gets some testimonials. Let’s see if this could actually work because it sounds like there’s actually something here. So we go to it and we’re like, check out these figures. This is what we’re gonna be building. It’s like, wow, I’ve seen a bunch of companies in this in the space. But this is actually my this is what I envisioned when I thought about this problem. I’m going to make intros to a bunch of companies. Okay. If they say they would buy, I’m going to be your seed investor. And we’ve got a term sheet after two weeks.

Kevin Rosenquist : Wow, that’s a crazy story. I love it. Yeah, that’s so cool. That’s just like that’s the serendipity of just all you guys kind of meeting and/ or just figuring out that you’re all kind of trying to solve the same problem.

Tal Zackon: Yeah. Yeah. Exactly, exactly. So, if I go like, it was never like crypto accounting is the thing I’ve been dreaming about for years. And I know it has to be solved because the market was just getting, getting into like it was shaping up right. And there were all kinds of problems. Like at the same way I could have built, I don’t know, another MPC wallet or I don’t know. But then we saw this really interesting problem. We saw that there was no good enough solution. We saw that companies were giving us great feedback just on this figma and we’re like, Holy shit, this could be like product market fit out of the box, right?

Kevin Rosenquist : Yeah, yeah.

Tal Zackon: And how.

Kevin Rosenquist : Often does that.

Tal Zackon: Happen? It never happens. Never. It never happens. But you know, but then it becomes even more interesting because like we thought okay product market fit out the box. We’re going to build a product and we’ll go like sell the product within a few a few days. And like we’re off to the races. We raised the money. February 2022, July or August 2022 I think it was. I flew out to Greece with my family for a family vacation. Five days and I’m sitting next to the pool with my dad and he says to me, how do you feel about the move from like the dark side to building a company? And I said to him, you know, I think I made a mistake. ” We haven’t been able to sell the product. I think that this is the wrong idea And we might need to pivot. And we raised this money and we had this promise and vision, but it’s not working out. We released our first product few months after raising the money in May, and it’s been almost two and a half, three months, and no one’s buying the product. I mean, everyone’s saying they were interested, but no one’s buying.

Kevin Rosenquist : No one’s actually working on it.

Tal Zackon: Yeah, exactly. And a week after that conversation, I’m already in Israel, and DocuSign starts pinging three signed contracts. And that’s when things started taking.

Kevin Rosenquist : Yeah, he just needed that. You just needed to get that jump off. And then you were good.

Tal Zackon: It’s about patience, right? Sometimes when you build a product and you build a company, it is the only thing that you think about. Yep. Day to night. But it is 100% not the only thing your customer thinks about day and night. Right. So you’re like, why is he not signing? Why is he not buying? And he’s like, I have 20 other priorities at the moment. I will get to it. Just chill. But when you’re trying to sign those first contracts, you don’t have the patience that you want to see that indicates that you are on the right way. Yeah, well.

Kevin Rosenquist : You start to doubt, like you. You start to doubt yourself. You told your father that you thought maybe you made a mistake.

Tal Zackon: Exactly. Yeah, exactly. So, um. Yeah, that was reassuring. There’s,  three signs.

Kevin Rosenquist : I’ll bet. I’ll bet that those came in at a good time for you, so.

Tal Zackon: Sure.

Kevin Rosenquist : I mean, crypto and blockchain give obviously tons of innovation in crypto and blockchain, but why is the the managing finance part? Why did that take so long to catch up? Why were the tools for Web3 not why were they lagging behind?

Tal Zackon: So what is interesting is that when we started the company, there were a few other tools and platforms that already existed. And when we started to test that, the market was picking up in terms of the number of new layer one and layer twos that are being created, actually new blockchains, right? And the older tools knew how to support Ethereum, Bitcoin and maybe 1 or 2 other coins. But then the influx of exchanges, layer ones, layer twos, custody providers just turned everything into a huge mess because the data looks very, very different. And you might be holding the same asset across different chains, but it’s very difficult to cluster them and say this is actually the same asset. If you think about traditional finance and you’re moving money between, I don’t know, two bank accounts, you’re running on Swift, right? And it’s usually one currency, two currencies max. So it is somewhat framed. So you can actually understand the transactions and put in the data pretty quickly. Think about working on 40 different blockchains with 120 different coins only on chain. Not even take into consideration off chain swaps, liquidity pools, DeFi, etc. etc. so the complexity of moving assets when it comes to Web3 and crypto is 100 x more complicated than traditional finance.

Kevin Rosenquist : That’s a good reason. That’s a good reason for it to lag behind. I mean, you know, obviously these decentralization is a big part of Web3. It can make things a little messy at times when you’re managing finances. Do you think is there a trade off between decentralization and efficiency?

Tal Zackon: I think that it depends. If we’re talking about operationally moving assets from one place to another. I think that it is much more efficient, right, because it’s working 24 over seven. The fees are much lower and the transactions are usually instant or much faster than in a bank transaction. Yeah, right.

Kevin Rosenquist : For sure. Yeah.

Tal Zackon: The cost. So for the traders or for the people or an organization need to move assets around. This is a dream come true. But for the back office teams, for the VP, finance, for the compliance people, it’s a total nightmare, right? Because the efficiency there is really, really less than optimal. Because not only are you working on so many different chains and platforms and tokens, there’s no tool until we came to actually catch all this data and make sense out of it. And then we’re used to using ERPs like NetSuite or QuickBooks and Xero and using spreadsheets that kind of aggregate all the data. And like there was work to be done, but it wasn’t as complex. And today, none of the traditional ERPs know how to consume crypto data. None of them know how to do that. Okay. And just getting a hold of all the records of what happened historically, what’s happening today, where my assets are, how much I’m even worth. Okay. How much, what are the taxes I need to pay? How do I do accounting? How do I reconcile? How do I make sure that every single transaction that I’ve made is actually documented, and they all add up to my current balance? Spoiler alert 99% of the times, even if you use a blockchain, there will not be reconciled. Even though you might think, oh, it’s on the blockchain, all the data is there. It’s not. It’s 100% not there. Yeah. And like because I mean, there are different reasons I’m not going to go too technical into that, but it’s just a huge mess for the back office teams and for the finance teams.

Kevin Rosenquist :  Yeah. So with any business I mean you can prep all you want but you’re still going to have curveballs thrown at you. Like what has been the biggest surprise. Biggest surprising challenge that that trust has faced thus far.

Tal Zackon: I think that I don’t know if it’s a surprise, but it’s definitely a challenge. We are selling software. Okay. Saas software as a service. And usually when you sell SaaS, you give your customer access to the software. You help them with the onboarding. Right? Maybe some customization, depending on how big the customer is and what the check size is. And you’re good to go have customer support. You get a question once in a while. This isn’t working. I can’t log in or whatever. When it comes to digital assets and accounting, ordered reporting, very heavy financial operations where there is clear exposure in terms of legal and compliance. Many of our customers aren’t that crypto native. So we find ourselves not only selling software products, but also educating these teams on how to even look at the data. What are they seeing? Why is this behavior actually occurring with this token, and how to translate the regulations and the rules into real actions in the software? And as much as we want to be a SaaS company, many times we find ourselves doing lots of professional services, and that has been very challenging for us because the core of the company is building software, and we understand that the market that we are in needs also some kind of professional services to be able to use our product because it’s just it’s not you can’t you can’t really stop working with digital assets and crypto data without having any prior experience. It will it will look like a different language. And so it takes time to get there. And we will need to invest two, three, four months just getting the teams into kind of the flow of working in tress and understanding what they’re actually saying.

Kevin Rosenquist :  Yeah. Well I mean you got you said how many it was 160 networks. Is that what you said. Correct. That’s crazy. That’s a lot of data. That’s a lot of information.

Tal Zackon: It’s a lot of data and information a lot of maintenance also maintenance.

Kevin Rosenquist : Yeah. Yeah I mean is it hard to make the data usable without kind of overwhelming clients? Is that I suppose that’s probably why you need that 2 to 3 month window to onboard huh.

Tal Zackon: So the idea of what we built on the back end is something called the collector. So essentially the team has built a generic data pipeline to consume the data and format it and normalize it. So any finance person can read it very easily. So we like bringing it from like up here to really the level of how a finance business should read the data.

Kevin Rosenquist : What they used to kind of like. Yeah.

Tal Zackon: Almost exactly. So like if you go to the block explorer, you see a transaction, you don’t really know what happened there. We actually in our software like give you the title of what happened in transaction, a swap between these two entities and also a label and an ability to add notes. And of course you can copy paste the hash into our support channel. And we explain to you if you need more information of like what happened there. so it’s really it’s also a translation service. Yeah.

Kevin Rosenquist : Yeah. That’s that’s that’s cool. So let’s talk about people for a, for a moment. Web3 is it’s built on transparency. It’s built on trust. Yet obviously it’s full of volatility and risk. How do you think companies can create stronger trust with their clients with their communities.

Tal Zackon: So one of the things that we’ve seen working with a very specific segment of our customers is that they are looking to improve the way they communicate with their customers, right. And when I say communicate, it’s not about communicating about new products that they’re launching, but communicate about how healthy the business is and how compliant they are. Because we’ve seen so many scams and incidents where people lose all their money because of something different,I’d say negative activities that are conducted by bad actors in the space. Sure. And the segment that we’ve been working with,  mostly are fintech companies and exchanges that work with retail customers. And when we started working with them, we gave them support for their internal treasury, right, for their accounting, for the audit, for the reporting. And then we saw that there’s another side of the business of managing all their customer assets and data. And they have an internal ledger, an internal system that catches all this data. At the same time, a lot of this data is actually happening or streaming on chain. And we saw that there was a gap in a very manual process of comparing their internal data to the blockchain activity and figuring out if there are any gaps and if there are gaps. I need to take care of them very, very quickly because we’re talking about customer funds, right? And if you make a mistake there and something appears wrongfully in your system reflected to your customer, this can cause a lot of problems from like your brand and reputation to actually legal action.

Tal Zackon: And when we started talking to these customers and to the exchanges and to the fintechs, we understood that we need to help them find a way to prove that they are actually holding a certain amount of funds on behalf of their customers. And that’s how our proof of funds product came to life, right? So essentially what we’ve created on the back end is a database time series database that takes daily, weekly or monthly snapshots of all your customer balances balances from on chain, and then helps you reconcile that with your internal records, flags, any gaps that might occur, and then helps you investigate those gaps and resolve them. And that product has become very popular among fintechs and exchanges because now they have this tool, third party data company, that verifies that their data is good and is reliable and gives them the assurance that they can feel comfortable going to the customer and saying, we know exactly where the assets are, we know exactly how much they are worth. And we are keeping track of it on a daily, weekly or monthly basis. So nothing wrong happens with your assets.

Kevin Rosenquist : That’s really cool. Is that something you could see that proof of funds product moving into traditional finance too.

Tal Zackon: So I think that today on the regulatory side, it kind of exists. And at the end of the day, we are talking about Traffic bank accounts and different fintechs that already solved this. Okay. When it comes to crypto and blockchain specifically, usually your customers are holding more than two or 3 or 4 even types of tokens. So then the complexity arises again from what I said earlier, the variety of tokens and blockchains and how to aggregate all this data very, very quickly at a very specific point in time, across many days, weeks or months into one time services you can actually compare. And that’s why it’s different from what you actually see in traditional finance where everything’s sitting in a bank account. Worst case, it’s some kind of forex. But that’s where it kind of starts and ends.

Kevin Rosenquist : Okay. You know, I’ve talked about this with guests before, but education seems to be lacking when it comes to Web3 and blockchain technology. I mean, I think I’ve told the story on this podcast before, but one time I interviewed someone in the crypto space and tried to explain about my interview to my father. And he looked at me like I was speaking a different language, like he just looked at me and he was just like, yeah, I don’t care. I don’t want to. I don’t want to know. I don’t need to know what needs to change in order for more people to understand and adopt this technology. And how much of it does the layperson, the average person need to understand?

Tal Zackon: Why are you asking the question? The first thing that came to mind is like, I don’t think people need to understand blockchain.

Kevin Rosenquist : I think that’s an interesting point. Yeah.

Tal Zackon: I don’t think it’s necessary. I mean, do people understand how the banking system works or how Swift actually operates? I don’t think so. Yeah, I, I reckon that with the surge of different stablecoins being launched and the popularity, we are going to see a lot of blockchain products being implemented on the back end, and the end user won’t even know that there’s blockchain technology behind the scenes. It will just replace existing systems that today you don’t know how the existing system works. You won’t know how blockchain works, but it will be more efficient, it will be cheaper, it will be faster, and it will be 24 over seven. Democratizing many of the financial applications that are only offered to a very certain part of the population in the world. So that’s what I think is going to happen. I will say, like you just mentioned your father, I can say my dad, when the ETFs came out, he was like, should I buy some Bitcoin ETFs? And I was like, you know, Bitcoin seems a bit pricey at the moment. Um, maybe just wait a bit. Maybe I’ll drop a bit and then you should buy. And he was like, okay, I hear you, but I’m going to buy anyway. And now I don’t know if you saw, but  Bitcoin just is going to hit 95.

Kevin Rosenquist :  So I was saying 92 was where I saw it just yesterday. I want to say.

Tal Zackon: Yes, it’s 94, 75 at the moment. Wow. And  my dad picked me a couple of days ago when it was like 85. I was like, should I buy him? Like, you know, I think it’s a bit pricey. He’s like, I’m going to buy it now. It’s 95. I’m like, you know, maybe my dad gets this more than me.

Kevin Rosenquist : Yeah.

Tal Zackon: Yeah.

Kevin Rosenquist : Yeah. Hey, you take his advice, I guess I should. Financial advice from you, from your pops. I should.

Tal Zackon: Don’t take any financial advice from me, that’s for sure.

Kevin Rosenquist : Yeah, it’s an interesting idea, though. I mean, because I think, you know, one of the things that I brought up before with, with guests is, is how just confusing and weird it is to set up a wallet and, you know, you get this crazy code and you read these stories about people losing their code and they never get never get their money. And like, there’s so much weirdness, I think in, for lack of a better term, for the average person, involving how to get involved in crypto. Can, can. Is it possible to make that easier and more user friendly?

Tal Zackon: I think what you just mentioned is a bit old school. I mean, it’s so easy to log into Coinbase today, create an account, go through like a quick KYC process, add your credit card and start buying digital assets.

Kevin Rosenquist : Is it a lot? Because I guess maybe it’s been it’s been a few years since or a couple of years at least since I did mine. And I just remember being like, yikes, is this legal? Like it seems so strange.

Tal Zackon: Yeah. I mean, the user experience,  a couple of years ago, I mean, even today, you can definitely generate and,  or create an on chain wallet that’s like,  self-custody. And you have, like, the,  the different,  phrases that you need to remember or write down and, and stuff like that. But that’s like, if you are like super hardcore holding millions of dollars in crypto and you want like a cold wallet and stuff like that. But for like the average Joe, I would say, I mean, you want to get some exposure to crypto, you want to invest, I don’t know, $100, $1,000, $10,000. You’re talking to one of the exchanges, create a wallet and start,  buyingcrypto. By the way, you can. It’s even simple. It’s if you talk to your broker or you go on the on your into your banking,  trading system, you can buy an ETF that gives you exposure to Ethereum and Bitcoin. So it’s even easier. So I think the ability for any person today to, to gain some kind of exposure to digital assets directly or indirectly, is ten x easier and better than anything we’ve seen before. And it’s only going to improve.

Kevin Rosenquist : Yeah, yeah yeah, I’m glad to hear that. I guess I haven’t created a wallet in a while. I while. I probably should look that up before I ask my guests questions like this, but it’s,  it’s definitely, definitely. When I did it, I was like, this is weird.

Tal Zackon: Yeah, but I mean, if you did buy crypto when that was the process and you haven’t touched it ever since then, you’re probably doing really well.

Kevin Rosenquist : Yeah, well, I got in on a little bitcoin. Not a lot, but a little bit before it surged. And I’m looking at it I’m like, oh this is pretty sweet. I’m finally I’m making something on this thing. It’s good. It’s good. So I’ll finish with this. What’s next for you guys. What’s next for TRES Finance any big ideas or shifts you’re planning that can continue in the Web3 space?

Tal Zackon: Sure. So not as a buzzword okay. But as a real use case. We are a data company, right? And when we work with the customer, we build a Web3 financial data lake on the back end and then build the trust query product, the API, or the financial operating system, the UI on top of the data because we have this really unique data. That belongs to the customer. What we’ve done recently is we’ve implemented the open AI models into that data, and we are giving our customers today access to a feature called Test Analyst. So then you can free text, query your database and get a lot of information about your financials. If it’s for compliance, if it’s for portfolio analysis, or even if it’s just like a question that someone on the board just asked, you like, how much earth were you holding three years ago and what was the price? Just ask analyst and we’ll give you the answer within seconds. And that is the just the start for us. Okay. Because we are now expanding these capabilities to many other parts inside the system, inside the API. And I think that what this will do to the crypto industry, it will enable any company that is thinking about engaging with digital assets will give them the ability to say, I feel very comfortable because I know there’s a tool that will take care of all the back office, all the compliance, all the legal exposure that I might be exposed to and just take care of everything. And the data pipelines that we built and combined with the AI models that already exist today, is going to change everything we know about crypto compliance. So that is very exciting for me. And going to 2025, I think it’s going to be the next big thing.

Kevin Rosenquist : That’s awesome. That’s really exciting. Well, Tal, thanks so much for being here. Really appreciate your insights and your time.
Tal Zackon: Cheers. Thank you very much.